Learn how to be successful with content creation in this detailed, 11-part course that explores everything from pre-production concerns such as topic and equipment selection to post-production aspects such as marketing and analytics.
What will I learn?
The course is broken up into 11 units, each of which covers a unique and important aspect of content creation:
We discuss the overall concept of content creation, and explore important considerations such as schedule and project commitment.
An important first step of content creation is topic selection. We will compare different topic concepts, and challenge you to consider what the important driving focus of your content should be.
The right equipment makes all the difference for good content creation. In this unit, we review the various necessary hardware and stress the important decisions that need to be made.
In addition to hardware, the software used to create content is important, as well. Various options are discussed and prepared to ensure you make the best selections for your needs.
Many options exist to help you enhance your simple video recording – from custom overlays to info panels and various software add-ins. Here we discuss several approaches you can take to “dress up” your presentation.
Now comes the actual recording of content. This important unit covers such integral concerns as camera angles, proper lighting, audio quality and set arrangement.
Equally important to your visual content is your verbal presentation. In this unit we discuss several factors that can completely undermine an otherwise great video – including tone, chat interaction and the dreaded awkward silence.
The best content in the world does not make much difference if nobody knows about it. Here we discuss various marketing strategies – including social channels and techniques to use outside your stream.
After content is created, your job is not complete. This unit discusses post-production concepts including video editing, content sharing, community follow-up and more.
Once you release your content to the world, this unit helps you evaluate how well it achieves your goals. Different analytics are discussed, as well as expectations and tools for measurement.
This important unit offers a detailed review of all course concepts and establishes next steps to prepare you to launch your successful video stream.